Search Engine Optimisation (SEO) is the art of optimising your website to rank in Google for the words users are searching for to find your business online. There is so many different elements to this, but to name a few, h1 tags, alt tags, & keywords. It’s also important to recognise that there are a few practices that are recommended not to do such as keyword stuffing, or even adding white text on white backgrounds!! Google may be a robot, but its unbelievably intelligent and will suss this out very quickly, and even punish you in the rankings so your business may end up not being shown at all!